Facebook recently surpassed Google as the top destination on the Web. Granted, the victory only represents one week, but with traffic on par with Google, and membership exceeding 400 million users, Facebook is primed to challenge the vast Google empire for online advertising dollars. Read More Here.
As an SEO, I keep wondering how this emerging rivalry will affect the Facebook Pages and Profiles ability to get ranked on Google for higher value keyword phrases. Google would deny any favoritism or prejudice, but I cant say I wouldn't block facebook from results if I were Google. But then they would need to worry about turning off their own loyal Google users who are also loyal facebook users.
Facebook's Ads appeal more to business owners, especially small and mid size companies. The reason? Very specific paths you can use in targeting your desired audience. Your ads are not wasted on the more general demographics. For example, say you're promoting a movie about Elves. You can specifically send your Ads to male facebook users who like the movie Lord of the Rings, and are between the ages of 12 and 40. You could get even more specific than that. Google does not allow for that. Google's Ads are based on the users search, but you gotta know that Google would love to be able to offer the specific targeting methods that facebook can and does. (Printed Circuit Boards)
To compete with that, Google must figure out a way to get its users to voluntarily offer up that private information that facebook "innocently" collects from us. That will be a challenge for Google. Now, if Facebook were to try and charge Americans a monthly fee, like they have in other smaller countries, I think a Google takeover of Social Media would be eminent. But, if Facebook keeps making solid moves, they will stay on top for awhile. The only thing that could hinder their success is if they tried to charge for the service. Google is free and would figure out how to give its users a "Free Facebook".
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